Serving
Fortune 500
Companies &
Small Businesses
Since 1998
Problems
cannot be solved
at the same level of
awareness
that
created them.
– Albert Einstein
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®
Marketing Counsel provides product marketing consulting and services for global, high-tech companies.
We specialize in :
- Product Management (concept generation, product development & launch)
- Marketing Executive Interim Management
- Coordinated Product Launches
- Due Diligence Marketing and Product Development Audits
Our clients enjoy over $6B in annual revenue from product categories we helped them develop. Product categories include consumer, commercial & industrial hardware (e.g. multifunction printers), software (e.g. MP3 players), and web-based products and services (e.g. entertainment portals).
We offer
World-Class Product Marketing Services
with a
BIG IMPACT, and little overhead!
Marketing Counsel also provides qualitative and quantitative market research & usability testing services through Outlook Research. This integration of product development expertise and product concept research expedites the crucial "reality check" that every new product program needs before the market launch. Call or e-mail for quick help with your product marketing or research needs.
Our
Mission:
Provide companies
with product marketing &
executive management resources for
the development of new
businesses, products, & services.
A message from Marketing Counsel's founder:
Welcome!
If you want personal, dedicated service, you've come to the right place. I work directly with you and your engineering, manufacturing, and marketing teams to produce products your customers will love. Our product development process improvements turn your R&D investment into customer-centric solutions that are easier to sell.
Don't wait until the product launch to find out what's wrong with your product. With two decades of experience in a wide variety of projects, I can provide answers to marketing questions you haven't yet thought of. I provide results as well as counseling. In fact, I spend more time providing hands-on development and project management than "consulting."
For small projects, I may work directly with your team to keep your costs at a minimum. For larger projects, I can utilize our network of proven, closely-managed resources to meet your needs. Marketing Counsel is based in San Diego, but we serve clients around the world.
Projects can last a few days or a few years, depending on your needs. Contact me today so we can discuss your situation and determine just how to tackle the challenges you're facing.
Give your business or new product a powerful launch! Make an intelligent connection between your technology and your customers through better product marketing and pragmatic market research.
I look forward to working with you!
Best wishes,
Dan Goese*
President & Founder
*Pronounced "GAY-zee"
References available upon request.
La Jolla, California ~ 2009
Also visit our global
research partnership site...
Fellow SDBC riders...
- Here's the link for Beer View Mirrors for better bicycling safety.
- Here's the general cycling links page including cycling photo links.
OUTSIDE THE BOX...
Sponsorship,
Pro Bono & Community:
Marketing Counsel is a community player. Sponsorship
and volunteerism examples are highlighted below.
Marketing Counsel is once again a "Platinum Sponsor" in 2010 for SDBC (named America's #1 amateur bike racing club in 2006 by USA Cycling) with the La Jolla Vélo brand.
Dan Goese was reappointed for a second term by San Diego Mayor Jerry Sanders to the La Jolla Shores Planned District Advisory Board for 2010.
Dan Goese participated in the 2008 CEO Cycling Challenge with 5-time Olympian and professional cyclist George Hincapie. See a selection of photos from the event here. (A broken clavicle from a mountain biking accident spoiled plans for 2009 participation.)
A portion of the CEO Challenge event's proceeds support San Diego's very own Challenged Athlete's Foundation.
Marketing Counsel hosts the La Jolla Shores Association's web site on LaJollaGuide.com and provides updates to keep the local community aware of the latest issues and initiatives.
The Arts:
Our chief designer will be refining his digital artistic skills at UCLA through 2012.
Dan Goese is regular supporter of La Jolla Playhouse and recommends it to all San Diegans who want to inject a little culture into their lives.
Fundraising: 
Thanks to everyone who supported...
- The Arthritis Foundation through Dan Goese's Amgen fundraising bicycle ride down the coast of California in 2005.
- The multiple sclerosis (MS) fundraiser in 2008.
Publications:
Marketing Counsel is the publishing agent
for an inspiring business success story called The
Gallagher Way. Ram Charan, Sir David Rowland, and other industry
luminaries praise The Gallagher Way's insights for business leaders seeking
growth and longevity in the face of tough competition.
Author Alison Kittrell explores the history and growth of Arthur J. Gallagher & Co. from one great salesman enduring the Great Depression to the fourth largest commercial insurance broker in the world with over 8,000 employees.
The Gallagher Way is available at Amazon and Barnes & Noble.
Other Links
Our news feed is located in the library.
The Marketing Counsel logo is a registered trademark of Marketing Counsel, Inc. (U.S. Patent & Trademark Office Reg. No. 2,518,890.) Marketing Counsel™, marketingcounsel.com™ and marketingcouncil.com™ are trademarks of Marketing Counsel, Inc.
This site is accessible from both of these URLs:
Founded
on St. Patrick's Day
1998
Marketing Counsel, Inc. is a
Privately Held
California Corporation
© All rights reserved, Marketing Counsel, Inc.
